There are several factors that determine the valuation price. These include age of the website, domain authority, seo checker, Page Rank, traffic Rank, social media interaction, website content and many other factors. These factors are all considered to calculate the estimate of how much the website is worth. The calculator tool provides a value of what it thinks the site is worth, and gives you an estimated website appraisal.
We use public ranking systems to make an estimation of the value. (public ranking such as Alexa Rank to estimate traffic figures; visitors, pageviews...)
Meta Information : The meta description appears on a Google search results page under the Page Title, and helps visitors to decide whether to click on your result and go to your website or not. See our tips to improve your meta head tags and meta informations. Difficult pronunciation can prevent people from talking about your website
Traffic Stats : (Daily Unique Visitors, Daily Page views) Estimated daily unique visitors and daily page views count are based on many public metrics and several sources like Alexa, Compete, Google Ad Planner
Income Per day : Advertising revenue is a little more vulnerable than other sources. Daily Income calculation is based on Google Adsense income. Note : we know that all website are unique. It's impossible for us to know exactly this value. Many website use more than ads to monetize their audience, and use affiliate programs to make money.
Search Engine Index stats (google index, bing index, yahoo index) : The more pages that search engines like Google crawl, better is. If you website have many pages, then, the search engine will crawll the pages and the possibility to have many visitors
Alexa Graphs : The Alexa traffic rank gives a good estimate of the popularity of your website versus the rest of the internet. Alexa Rank measures sites traffic and compares all other websites traffic. More details on how is calculate the Alexa Ranking
SEO Stats (alexa rank, Directory Listed, Page Speed /100, Domain Authority /100)
Alex Rank : The more people that link to you, the better. Each incoming link (or backlink) to your website is a valuable asset.
Dmoz Directory Listed : Being listed in the DMOZ Directory can drive a lot of traffic and is a big stamp of approval.
Page Speed (score /100) : Analyze your website performances with this free tool provided by Google. Google PageSpeed is a must to use to make your site faster and mobile friendly.
Domain Authority (score /100): Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. More details here
Social Media Stats (google, facebook likes, shares & comments, twitter, LinkedIn , Pinterest , StumbleUpon, VKontakte) : Get the engagement count of the website on many different social networks
HTTP Header Response, Web Server Information : extract the host, IP Address and Country of the hosting server
Domain Information (with the registration date, last update, expiration date) : the domain age is also important in the ranking and is a SEO factor. More important the age of the website is, better it's
It's just an estimation, not an exact science
We know that it's practically impossible to be accurate with these estimations. Mainly, because we use public ranking systems which are not 100% accurate. And because we made our website worth report based on these statistics, please do not expect a website valuation 100% accurate.